Missouri governor candidates tailor ads to local markets

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BRANSON MO NEWS: Democratic gubernatorial candidate Chris Koster’s radio ads in St. Louis tout his support for part of President Barack Obama’s health care law, but his ads airing just two hours north in Hannibal stress his opposition to another part.The Missouri race to succeed Gov. Jay Nixon is so close, both Koster and Republican nominee Eric Greitens have been tailoring their messages to local audiences, meaning some ads might be seen or heard in one market with completely different ones in another.Koster’s ads show the political balancing act the former Republican is walking on partisan issues such as the Affordable Care Act.Before switching parties in 2007 and running for attorney general, Koster voted as a Republican state senator to cut Medicaid access to the poor. He later said that vote was a mistake.Koster in 2011 joined Republican attorneys general in other states in pushing back against the law. But he stopped short of joining a multistate lawsuit, instead filing an amicus brief challenging the heart of the law.Now, he’s campaigning on expanding Missouri eligibility to low-income adults under the terms of Obama’s health care law, as pointed out in the ads airing in St. Louis and other urban …



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