Baseball NZ to launch new branding
BRANSON MO NEWS: A brand new Baseball New Zealand cap logo and jersey font are about to be released when the New Zealand U13 All Stars Baseball team appear at this year’s prestigious Cal Ripken World Series in Branson, Missouri as the national body’s open rebranding process reaches the end of its first round of deliverables.
Portland, Oregon-based Brian Gundell and Miami, Florida-based Brandon Moore, both top sports designers, were commissioned by Baseball New Zealand to run an open branding project in September last year, which has been featured online to a global audience by Chris Creamer, who founded and owns Sportslogos.net. The company has followed the progress with the designers’ plans and tracked the evolution of the re-branding campaign in front of tens of thousands of designers and interested parties.
“As designers involved in sports branding, and as design observers, we’ve seen time and again the backlash from fans and other invested parties when a team/organization goes through a rebranding process,” said Gundell via email from the United States, adding, “We felt like the key part of the puzzle that was missing was education, in that so often the general public doesn’t see the back and forth between designer and client and misses out on key conversations that happen behind the scenes.”
The pair believe “that it would beneficial to this project to let the fans see the whole process from start to finish so that they can understand our thinking, see our research, and watch the process unfold first-hand,” added Moore. “In doing so, we hope that their investment in the process will help them be invested in the finished product to a greater degree.”
The pair have been involved in dozens of re-branding projects and Baseball New Zealand CEO Ryan Flynn believes the group ( …
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